So finally, you have decided to create or update your website. It was anyways a high time you did that. Looking at the way customer behavior, technology and other competitive scenario is changing today, it is important first to have a website and second, to keep it updated with times.
In 1967, when Prof. Philip Kotler first published his legendary book Marketing Management: Analysis, Planning and Control, little did he think about including digital marketing in it. However, while the basic principles of marketing as prescribed by Prof. Kotler still remain true, certain new rules of the game have emerged, specifically for the Digital marketing.