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The Modern Rules of Digital Marketing

In 1967, when Prof. Philip Kotler first published his legendary book Marketing Management: Analysis, Planning and Control, little did he think about including digital marketing in it. However, while the basic principles of marketing as prescribed by Prof. Kotler still remain true, certain new rules of the game have emerged, specifically for the Digital marketing.

Become Digital Today: Palaya Natural Farms Case Study

Palaya Natural Farms the second largest dragon fruit producer in the Philippines created a majestic resort-style getaway on their farmland. They were wanting to increase their holiday bookings by using social media and digital awareness. A secondary goal was to push their locally grown dragon fruit to consumers. Become Digital Today was able to work …

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