What is a chatbot? A chatbot is a computer program designed to simulate conversation with human users, especially over the Internet. You have likely interacted with a chatbot via a website or social media platform. During the interaction, you could distinguish a bot from a real person. But, the difference between real and bot becomes …
Face it, starting a business is not a walk in the park. It takes time, consistency, and a day in day out grind. Most entrepreneurs jump in eager to make money. Quickly realizing that running a business is not at all glamorous like portrayed on social media. With this realization comes the understanding that a …
Creating a digital brand for new business owners Read More »
Your business is growing and you have a consistent stream of revenue coming in. Yet, you’re feeling overwhelmed and like most, in your position, you’re considering hiring extra talent to ease the workload. Although work is busy at the moment, you know in your line of business that this can quickly change. How do you …
Imagine that your friend has just had a dinner at a local restaurant and he simply loved the food and the ambience of that place. He has now recommended you that place and tonight you plan to go there. Your friend just told you the name of the place and nothing else. So, what would …
The importance of having a Google My Business page Read More »
It is getting really crowded in the customers minds. Every other brand is trying to impress its potential customers that it is indeed the one made for them. So, in such a crowded world, how does one get the attention of the fickle minded customer? How can a brand convey its attributes in such a …
So finally, you have decided to create or update your website. It was anyways a high time you did that. Looking at the way customer behavior, technology and other competitive scenario is changing today, it is important first to have a website and second, to keep it updated with times.
Social media came into existence along with the world wide web (www). Social media is a platform where people of similar profile gather and share their thoughts and minds. As the internet evolved, smart marketers saw an opportunity in using these social media platforms to publish their message and encourage the users to interact and …
In 1967, when Prof. Philip Kotler first published his legendary book Marketing Management: Analysis, Planning and Control, little did he think about including digital marketing in it. However, while the basic principles of marketing as prescribed by Prof. Kotler still remain true, certain new rules of the game have emerged, specifically for the Digital marketing.
So, finally you were able to convince your boss to get on-board the digital train which has already started accelerating at a break-neck speed. Now is the time to introduce him to some basic digital marketing principles that will enable your organisation to succeed in the digital world and also allow you to score some brownie points in return!
Palaya Natural Farms the second largest dragon fruit producer in the Philippines created a majestic resort-style getaway on their farmland. They were wanting to increase their holiday bookings by using social media and digital awareness. A secondary goal was to push their locally grown dragon fruit to consumers. Become Digital Today was able to work …
Become Digital Today: Palaya Natural Farms Case Study Read More »