In 1967, when Prof. Philip Kotler first published his legendary book Marketing Management: Analysis, Planning and Control, little did he think about including digital marketing in it. However, while the basic principles of marketing as prescribed by Prof. Kotler still remain true, certain new rules of the game have emerged, specifically for the Digital marketing.
Month: May 2019
So, finally you were able to convince your boss to get on-board the digital train which has already started accelerating at a break-neck speed. Now is the time to introduce him to some basic digital marketing principles that will enable your organisation to succeed in the digital world and also allow you to score some brownie points in return!
Palaya Natural Farms the second largest dragon fruit producer in the Philippines created a majestic resort-style getaway on their farmland. They were wanting to increase their holiday bookings by using social media and digital awareness. A secondary goal was to push their locally grown dragon fruit to consumers. Become Digital Today was able to work …
We were tasked with generating sales for a drone producer in the Philippines. Due to some issues, they were unable to produce their own e-commerce site. Thus, we had to utilize the sales channels that already existed. Lazada was the top pick as it was the most recognized e-commerce brand in the Philippines at the time.