Traditional marketing is intrusive to viewers it’s forced on the viewer with no option of skipping it, unless of course you change the channel.
Traditional Marketing Audiences tend to be wide, with no way of determining who in that market set is actually interested in your product.
Traditional Marketing typically comes in package bundles, where you are locked into a certain spend amount and possibly not hitting you target persona.
Traditional marketing content is made for mass market, so it tends to be irrelevant to the actual viewers. Because it’s not relevant viewers tend to steer clear of the content.
Digital Marketing is usually something that happens in the background or at best can be skipped.
With digital marketing you are able to segment audiences down to particular interests, demographics, and more. Thus creating niche audiences.
When you use digital marketing methods to reach your audience you control the budget down to the dime, you pick the targeted audience, and you are in control of the campaign.
When using digital marketing you can custom and design content that your audience will find enticing and relevant to their individual needs or interest.
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